Leveraging our AI engines, CliClap will determine the right time during a visitors content journey to present your website business goals to convert your visitors to leads.  

Currently their are 2 types of goal widgets:

  • Form Widgets - allows you to leverage your Marketing Automation form script within CliClap and have the lead data captured seamlessly & integrated into Marketo or HubSpot
  • Landing Page Widget - allows you to utilize the CliClap AI engine to leverage an existing landing page

So let's get started!

If you select the Form Widget option you'll need to complete the following steps:

Form Widget

  • Select Integration - enter descriptive information to easily identify your goal and select the marketing automation you are using, Marketo or HubSpot
  • Theme Settings - utilize the existing brand theme setup for your content widgets OR you can brand the colors and fonts specifically for your goal widget
  • Engagement State - enter the text you want to display to engage the visitor to click on the form
  • Minimized CTA State - after the widget is minimized, enter the text you want to display to re-engage the visitor to continue to the business goal
  • Form State - enter the text you want to display on the form
  • Select Tags- add goal tags which will be used within the Website Tree to determine which URLs will display goals (tip below)
  • Thank You - enter the text to be included on the thank you widget or redirect to an existing thank you page

Landing Page Widget

  • Details - enter descriptive information to easily identify your goal
  • Theme Settings - utilize the existing brand theme setup for your content widgets OR you can brand the colors and fonts specifically for your goal widget
  • Engagements State - enter the text you want to display to engage the visitor to click on the landing page 
  • Select Tags - add goal tags which will be used within the Website Tree to determine which URLs will display goals (tip below)

Tip regarding tags: 

Goal tags can focus on the business goals at hand which cross the content segmentation tags.  For example, on blog pages you might want to consider a Subscribe to our blog goal while on other web pages you might use a goal like Contact Us, Request a demo...

Another option, you can duplicate the Goal widget and personalize it for each product by including the product name and content within the goal text.  

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You can then attribute your conversions by product with individual goal widgets.

Lastly, remember to Automate your goal widgets either during the creation phase or following from the Manage Goals view.

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