You might have seen the short link is a few places:
When you create a new Post it appears:

or among your action options from the Manage Post window:

Short URLs are the CliClap links which are either shared via your social media channels,  Facebook Ads Manager or LinkedIn Campaign Manager (just validate how the link looks with your promotion)
or
you can copy directly to emails, messaging apps, links within a blog, ad-networks etc. 

This gives you the ability to utilize CliClap beyond your social channels.

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